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Regional Newspaper | Zalando
March 23, 2022
This statistic shows the most popular regional newspapers of that part of the German population, with a high affinity for the shopping brand "Zalando", compared to the total population.
The preference for the newspapers "Der Tagesspiegel", "Stuttgarter Zeitung", "Nürnberger Zeitung" is considerably increased, while it is moderately decreased for the newspapers "Mittelbayerische Zeitung", "Coburger Tageblatt", "Rhein Neckar Zeitung".
This bar chart visualizes, how an affinity for the brand "Zalando" correlates with an affinity for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zalando" customers to have an affinity for "Der Tagesspiegel" is increased by 64.1% .
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