Statistic regarding Zalando customers: favorite brands for childrens products

AIlon has analyzed 18884 people from Germany who have a very high affinity to Zalando and compared the mean values with a representative sample of the population.

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Children | Zalando

March 23, 2022

This statistic shows the favorite brands for childrens products of that part of the German population, with a strong preference for the shopping brand "Zalando", in comparison to the total population. Especially pronounced is the positive correlation with Toysrus, Pampers.

This bar chart visualizes, how a preference for the brand "Zalando" correlates with an affinity for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zalando" customers to have a preference for "Toysrus" is increased by 72.98% .

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