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Financial | Zalando
March 23, 2022
This statistic shows the preferred financial companies of that part of the German population, with a strong preference for the shopping brand "Zalando", compared to the total population.
The largest deviations in the positive range are: Paypal, Cosmosdirekt, Barmer and in the negative range are: Aok, Sparkasse, Bkk.
This bar chart visualizes, how a preference for the brand "Zalando" correlates with a preference for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zalando" customers to have an affinity for "Paypal" is increased by 85.9% .
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