Statistic regarding Zalando customers: favorite cuisine

AIlon has analyzed 18884 people from Germany who have a very high affinity to Zalando and compared the mean values with a representative sample of the population.

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Culinary | Zalando

March 23, 2022

This statistic visualizes the favorite cuisine of that part of the German population, with a strong preference for the shopping brand "Zalando", in comparison to the total population. The largest outliers in the positive range are: Grilling, Weißwein, Vegetarian and vegan cuisine and in the negative range are: Bavarian cuisine, German cuisine, Britische Küche.

This bar chart visualizes, how an affinity for the brand "Zalando" correlates with an affinity for the displayed Culinary affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zalando" customers to have a preference for "Grilling" is increased by 58.49% .

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