Statistic regarding Zalando customers: most popular fashion magazines

AIlon has analyzed 18884 people from Germany who have a very high affinity to Zalando and compared the mean values with a representative sample of the population.

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Fashion Magazine | Zalando

March 23, 2022

This statistic shows the favored fashion magazines of that part of the German population, with a strong preference for the shopping brand "Zalando", compared to the total population. The preference for the magazines "Vogue" and "Glamour" is moderately increased.

This bar chart visualizes, how a preference for the brand "Zalando" correlates with a preference for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zalando" customers to have an affinity for "Vogue" is increased by 80.42% .

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