Statistic regarding Guess (Modeunternehmen) customers: favorite fast fashion brands

AIlon has analyzed 13059 people from Germany who have a very high affinity to Guess (Modeunternehmen) and compared the mean values with a representative sample of the population.

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Fashion | Guess (Modeunternehmen)

March 24, 2022

This statistic shows the most popular fashion brands of that part of the German population, with a strong preference for the fast fashion label "Guess (Modeunternehmen)", compared to the total population. The largest outliers in the positive range are: Gucci, Michael Kors, Prada and in the negative range are: Adler, Nkd, Dc Shoes.

This bar chart visualizes, how an affinity for the brand "Guess (Modeunternehmen)" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Guess (Modeunternehmen)" customers to have an affinity for "Gucci" is increased by 167.07% .

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