Statistic regarding Guess (Modeunternehmen) customers: favorite fast fashion brands

AIlon has analyzed 13059 people from Germany who have a very high affinity to Guess (Modeunternehmen) and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | Guess (Modeunternehmen)

March 24, 2022

This statistic shows the favored fast fashion brands of that part of the German population, with a high affinity for the fast fashion label "Guess (Modeunternehmen)", compared to the total population. Very pronounced is the increased value for Guess, United Colors Of Bennetton, Mango, as well as the negative relation to Kik, C&A, Uniqlo.

This bar chart visualizes, how an affinity for the brand "Guess (Modeunternehmen)" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Guess (Modeunternehmen)" customers to have an affinity for "Guess" is increased by 170.93% .

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