Statistic regarding Unter uns brandfans: favorite fast fashion brands

AIlon has analyzed 1546 people from Germany who have a very high affinity to Unter uns and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | Unter uns

March 24, 2022

This statistic shows the favorite fast fashion brands of that part of the German population, with a high affinity for the brand "Unter uns", in comparison to the total population. Very pronounced is the positive relation to Kik, C&A, Primark, as well as the decreased value for Shasa, Missguided, Peacocks.

This bar chart visualizes, how a preference for the brand "Unter uns" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Unter uns" brandfans to have an affinity for "Kik" is increased by 60.49% .

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