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Media channel affinities | Unter uns
March 24, 2022
This statistic shows the most popular media channels of that part of the German population, with a high affinity for the brand "Unter uns", compared to the total population.
Extremely pronounced is the positive relation to Facebook, YouTube, Instagram, as well as the decreased value for Radio, Newspaper, Magazine.
This bar chart visualizes, how an affinity for the brand "Unter uns" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Unter uns" brandfans to have a preference for "Radio" is decreased by 49.25% .
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