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Lifestyle | Unter uns
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the brand "Unter uns", compared to the total population.
Extremely pronounced are the positive values for Hair care, Manicure, Fast fashion and the negative values for Gambling, Brille beim Optiker kaufen, Shopping in hardware stores.
This bar chart visualizes, how a preference for the brand "Unter uns" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Unter uns" brandfans to have a preference for "Hair care" is increased by 78.89% .
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