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Lifestyle | AIDA Cruises
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the tour operator "AIDA Cruises", compared to the total population.
Especially noticeable are the positive values for Riding an e-bike, E-Mobilität, Hybrid Autos and the negative values for Shopping in Discounters, Haustier: Vogel, Hair care.
This bar chart visualizes, how a preference for the brand "AIDA Cruises" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "AIDA Cruises" customers to have an affinity for "Riding an e-bike" is increased by 77.43% .
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