Statistic regarding AIDA Cruises customers: favored values

AIlon has analyzed 1430 people from Germany who have a very high affinity to AIDA Cruises and compared the mean values with a representative sample of the population.

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Values | AIDA Cruises

March 23, 2022

This statistic shows the favored values of that part of the German population, with a strong preference for the tour operator "AIDA Cruises", in comparison to the total population. Especially noticeable are the positive values for Human rights, Sustainability, Animal rights and the negative values for Supports LGBT, Religion, Christianity.

This bar chart visualizes, how an affinity for the brand "AIDA Cruises" correlates with an affinity for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "AIDA Cruises" customers to have an affinity for "Human rights" is increased by 56.43% .

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