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Shopping | AIDA Cruises
March 23, 2022
This statistic shows the favorite shopping brands of that part of the German population, with a strong preference for the tour operator "AIDA Cruises", in comparison to the total population.
Extremely noticeable is the increased value for Electronic Partner, Expert, Breuninger, as well as the negative correlation with Woolworth, Aldi, Lidl.
This bar chart visualizes, how a preference for the brand "AIDA Cruises" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "AIDA Cruises" customers to have a preference for "Electronic Partner" is increased by 67.46% .
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