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Lifestyle | HUK-Coburg
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the financial services company "HUK-Coburg", in comparison to the total population.
Extremely pronounced are the positive values for Shopping in furniture stores, Having a smart TV, Nutzt Vergleichsportale and the negative values for Brille tragen, Brille beim Optiker kaufen, Online shopping.
This bar chart visualizes, how an affinity for the brand "HUK-Coburg" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "HUK-Coburg" brandfans to have an affinity for "Shopping in furniture stores" is increased by 30.39% .
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