Statistic regarding Mazda brandfans: preferred lifestyle

AIlon has analyzed 2052 people from Germany who have a very high affinity to Mazda and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | Mazda

March 24, 2022

This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the car manufacturer "Mazda", in comparison to the total population. Extremely pronounced are the positive values for Driving, Nutzt Vergleichsportale, Riding an e-bike and the negative values for Haustier: Vogel, Shopping in Discounters, Brille tragen.

This bar chart visualizes, how a preference for the brand "Mazda" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mazda" brandfans to have an affinity for "Driving" is increased by 39.82% .

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