Statistic regarding Mazda brandfans: favored values

AIlon has analyzed 2052 people from Germany who have a very high affinity to Mazda and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Values | Mazda

March 24, 2022

This statistic shows the most important values of that part of the German population, with a strong preference for the car manufacturer "Mazda", in comparison to the total population. Especially pronounced are the positive values for Sustainability, Migration, Atheism and the negative values for Christianity, Religion, Astrology.

This bar chart visualizes, how an affinity for the brand "Mazda" correlates with a preference for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mazda" brandfans to have a preference for "Sustainability" is increased by 25.8% .

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