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Lifestyle | Turkish Airlines
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the mobility service provider "Turkish Airlines", in comparison to the total population.
Especially pronounced are the positive values for Nutzt CTV, Smart-Home, Clubbing and the negative values for Brille beim Optiker kaufen, Haustier: Vogel, Shopping in Discounters.
This bar chart visualizes, how a preference for the brand "Turkish Airlines" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Turkish Airlines" customers to have an affinity for "Nutzt CTV" is increased by 112.05% .
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