Statistic regarding Fit for Fun customers: favorite audio equipment companies

AIlon has analyzed 12472 people from Germany who have a very high affinity to Fit for Fun and compared the mean values with a representative sample of the population.

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Music | Fit for Fun

March 28, 2022

This statistic shows the favorite audio equipment companies of that part of the German population, with a high affinity for the brand "Fit for Fun", compared to the total population. Especially noticeable is the positive correlation with Bose and Beats By Dre, as well as the negative correlation with Marshall and Gibson.

This bar chart visualizes, how an affinity for the brand "Fit for Fun" correlates with an affinity for the displayed Music affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fit for Fun" customers to have an affinity for "Bose" is increased by 68.7% .

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