Statistic regarding Fit for Fun customers: favorite fast fashion brands

AIlon has analyzed 12472 people from Germany who have a very high affinity to Fit for Fun and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Fit for Fun

March 28, 2022

This statistic visualizes the favored fashion brands of that part of the German population, with a high affinity for the brand "Fit for Fun", in comparison to the total population. Extremely noticeable is the positive relation to Mexx, Bench, Chanel, as well as the negative relation to Adler, Nkd, Takko.

This bar chart visualizes, how a preference for the brand "Fit for Fun" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fit for Fun" customers to have an affinity for "Mexx" is increased by 109.49% .

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