Statistic regarding Guinness customers: most popular celebrity magazines

AIlon has analyzed 1095 people from Germany who have a very high affinity to Guinness and compared the mean values with a representative sample of the population.

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Celebrity Magazine | Guinness

March 23, 2022

This statistic visualizes the favorite celebrity magazines of that part of the German population, with a high affinity for the food manufacturer "Guinness", in comparison to the total population. The affinity for the magazines "Bunte" and "Die Aktuelle" is strongly increased.

This bar chart visualizes, how a preference for the brand "Guinness" correlates with a preference for the displayed Celebrity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Guinness" customers to have a preference for "Bunte" is increased by 3.02% .

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