Statistic regarding Guinness customers: most popular automotive magazines

AIlon has analyzed 1095 people from Germany who have a very high affinity to Guinness and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Magazine | Guinness

March 23, 2022

This statistic shows the most popular automotive magazines of that part of the German population, with a strong preference for the food manufacturer "Guinness", compared to the total population. The preference for the magazines "Auto Motor Sport" and "Auto BILD" is clearly decreased.

This bar chart visualizes, how a preference for the brand "Guinness" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Guinness" customers to have an affinity for "Auto Motor Sport" is decreased by 3.19% .

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