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Beauty | Guinness
March 23, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a strong preference for the food manufacturer "Guinness", in comparison to the total population.
Very noticeable is the increased value for Head And Shoulders, Axe/Lynx/Ego, Oral B, as well as the negative correlation with Rexona, Dove, Yves Rocher.
This bar chart visualizes, how an affinity for the brand "Guinness" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Guinness" customers to have a preference for "Head And Shoulders" is increased by 167.31% .
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