Statistic regarding Guinness customers: most popular mens magazines

AIlon has analyzed 1095 people from Germany who have a very high affinity to Guinness and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Men Magazine | Guinness

March 23, 2022

This statistic visualizes the favorite mens magazines of that part of the German population, with a strong preference for the food manufacturer "Guinness", in comparison to the total population. The affinity for the magazine "Mens Health" is clearly increased, while it is strongly decreased for the the magazine "Playboy Deutschland".

This bar chart visualizes, how a preference for the brand "Guinness" correlates with a preference for the displayed Men Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Guinness" customers to have a preference for "Playboy Deutschland" is decreased by 2.62% .

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