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Travel | Guinness
March 23, 2022
This statistic visualizes the favorite online travel agencies of that part of the German population, with a strong preference for the food manufacturer "Guinness", in comparison to the total population.
Especially noticeable is the positive relation to Airbnb, Skyscanner, Holidaycheck, as well as the negative correlation with Schauinsland Reisen, Visit Dubai, Hurtigruten.
This bar chart visualizes, how a preference for the brand "Guinness" correlates with a preference for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Guinness" customers to have a preference for "Airbnb" is increased by 157.55% .
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