Statistic regarding Guinness customers: most popular regional newspapers

AIlon has analyzed 1095 people from Germany who have a very high affinity to Guinness and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Regional Newspaper | Guinness

March 23, 2022

This statistic shows the most popular regional newspapers of that part of the German population, with a strong preference for the food manufacturer "Guinness", compared to the total population. The affinity for the newspapers "Allgäuer Zeitung", "Weser Kurier", "Ostthüringer Zeitung" is moderately increased, while it is moderately decreased for the newspapers "Der Tagesspiegel", "Westfälischer Anzeiger", "Rheinische Post".

This bar chart visualizes, how an affinity for the brand "Guinness" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Guinness" customers to have an affinity for "Allgäuer Zeitung" is increased by 2.24% .

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