This study is based on a small sample and is not entirely current.
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Create current statisticsCharity Magazine | Axa
March 24, 2022
This statistic visualizes the favored charity magazines of that part of the German population, with a strong preference for the financial services company "Axa", in comparison to the total population.
The affinity for the magazines "SOVD Zeitung" and "Johanniter" is considerably increased, while it is clearly decreased for the the magazines "VDK Zeitung" and "Naturschutz Heute".
This bar chart visualizes, how a preference for the brand "Axa" correlates with a preference for the displayed Charity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Axa" brandfans to have an affinity for "SOVD Zeitung" is increased by 0.82% .
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