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Regional Newspaper | Axa
March 24, 2022
This statistic visualizes the most popular regional newspapers of that part of the German population, with a high affinity for the financial services company "Axa", in comparison to the total population.
The preference for the newspapers "Der Tagesspiegel", "Stuttgarter Zeitung", "Nürnberger Zeitung" is considerably increased, while it is clearly decreased for the newspapers "Westdeutsche Zeitung", "Berliner Zeitung", "Sächsische Zeitung".
This bar chart visualizes, how a preference for the brand "Axa" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Axa" brandfans to have a preference for "Der Tagesspiegel" is increased by 35.3% .
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