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Values | Axa
March 24, 2022
This statistic visualizes the most important values of that part of the German population, with a strong preference for the financial services company "Axa", in comparison to the total population.
Especially noticeable are the positive values for Migration, Sustainability, Human rights and the negative values for Christianity, Religion, Astrology.
This bar chart visualizes, how a preference for the brand "Axa" correlates with a preference for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Axa" brandfans to have an affinity for "Migration" is increased by 39.21% .
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