Statistic regarding Axa brandfans: most popular automotive magazines

AIlon has analyzed 8943 people from Germany who have a very high affinity to Axa and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Magazine | Axa

March 24, 2022

This statistic visualizes the favorite automotive magazines of that part of the German population, with a strong preference for the financial services company "Axa", in comparison to the total population. The affinity for the magazines "Auto Motor Sport" and "Auto BILD" is strongly increased, while it is moderately decreased for the the magazines "9ELF" and "Porsche Fahrer - Das unabhängige Porsche".

This bar chart visualizes, how an affinity for the brand "Axa" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Axa" brandfans to have an affinity for "Auto Motor Sport" is increased by 45.72% .

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