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Communication | Axa
March 24, 2022
This statistic shows the favorite cell phone providers and messenger services of that part of the German population, with a high affinity for the financial services company "Axa", in comparison to the total population.
Extremely pronounced is the increased value for Telekom and Whatsapp, as well as the negative relation to Tecno Mobile and Infinix Mobile.
This bar chart visualizes, how an affinity for the brand "Axa" correlates with a preference for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Axa" brandfans to have a preference for "Telekom" is increased by 48.7% .
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