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Women Magazine | Axa
March 24, 2022
This statistic visualizes the favored womens magazines of that part of the German population, with a strong preference for the financial services company "Axa", in comparison to the total population.
The preference for the magazines "Emotion" and "Petra" is considerably increased, while it is clearly decreased for the the magazines "Auf einen Blick" and "Tina Magazin".
This bar chart visualizes, how an affinity for the brand "Axa" correlates with a preference for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Axa" brandfans to have an affinity for "Auf einen Blick" is decreased by 32.81% .
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