Statistic regarding Martini & Rossi customers: most popular charity magazines

AIlon has analyzed 4200 people from Germany who have a very high affinity to Martini & Rossi and compared the mean values with a representative sample of the population.

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Charity Magazine | Martini & Rossi

March 24, 2022

This statistic shows the favored charity magazines of that part of the German population, with a high affinity for the food manufacturer "Martini & Rossi", in comparison to the total population. The preference for the magazines "SOVD Zeitung" and "Naturschutz Heute" is strongly increased.

This bar chart visualizes, how an affinity for the brand "Martini & Rossi" correlates with a preference for the displayed Charity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Martini & Rossi" customers to have a preference for "SOVD Zeitung" is increased by 1.57% .

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