Statistic regarding Martini & Rossi customers: most popular automotive magazines

AIlon has analyzed 4200 people from Germany who have a very high affinity to Martini & Rossi and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Magazine | Martini & Rossi

March 24, 2022

This statistic visualizes the favored automotive magazines of that part of the German population, with a high affinity for the food manufacturer "Martini & Rossi", in comparison to the total population. The affinity for the magazines "Auto Zeitung" and "ADAC Motorwelt" is moderately increased, while it is considerably decreased for the the magazines "9ELF" and "Ramp Space".

This bar chart visualizes, how an affinity for the brand "Martini & Rossi" correlates with an affinity for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Martini & Rossi" customers to have a preference for "Auto Zeitung" is increased by 107.49% .

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