Statistic regarding Martini & Rossi customers: favorite brands for childrens products

AIlon has analyzed 4200 people from Germany who have a very high affinity to Martini & Rossi and compared the mean values with a representative sample of the population.

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Children | Martini & Rossi

March 24, 2022

This statistic shows the favorite brands for childrens products of that part of the German population, with a strong preference for the food manufacturer "Martini & Rossi", in comparison to the total population. Especially pronounced is the positive correlation with Pampers, Toysrus.

This bar chart visualizes, how an affinity for the brand "Martini & Rossi" correlates with an affinity for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Martini & Rossi" customers to have a preference for "Pampers" is increased by 121.4% .

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