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Values | Martini & Rossi
March 24, 2022
This statistic shows the most important values of that part of the German population, with a strong preference for the food manufacturer "Martini & Rossi", compared to the total population.
Extremely pronounced are the positive values for Human rights, Migration, Sustainability and the negative values for Christianity, Religion, Supports LGBT.
This bar chart visualizes, how an affinity for the brand "Martini & Rossi" correlates with a preference for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Martini & Rossi" customers to have a preference for "Human rights" is increased by 128.6% .
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