Statistic regarding Martini & Rossi customers: favorite fast fashion brands

AIlon has analyzed 4200 people from Germany who have a very high affinity to Martini & Rossi and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | Martini & Rossi

March 24, 2022

This statistic shows the most popular fast fashion brands of that part of the German population, with a high affinity for the food manufacturer "Martini & Rossi", in comparison to the total population. The largest outliers in the positive range are: Esprit, United Colors Of Bennetton, S. Oliver and in the negative range are: C&A, Kik, Charlotte Russe.

This bar chart visualizes, how an affinity for the brand "Martini & Rossi" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Martini & Rossi" customers to have a preference for "Esprit" is increased by 128.19% .

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