Statistic regarding BMW brandfans: most popular entertainment influencers

AIlon has analyzed 8387 people from Germany who have a very high affinity to BMW and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | BMW

March 22, 2022

This statistic visualizes the most popular entertainment influencers of that part of the German population, with a high affinity for the car manufacturer "BMW", in comparison to the total population. The largest outliers in the positive range are: Dwayne Johnson, Tedros Teclebrhan, Prinz Marcus Von Anhalt and in the negative range are: Guido Maria Kretschmer, Daniela Katzenberger, Sascha Grammel.

This bar chart visualizes, how a preference for the brand "BMW" correlates with an affinity for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "BMW" brandfans to have an affinity for "Dwayne Johnson" is increased by 13.25% .

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