Statistic regarding BMW brandfans: favorite car manufacturers

AIlon has analyzed 8387 people from Germany who have a very high affinity to BMW and compared the mean values with a representative sample of the population.

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Automotive | BMW

March 22, 2022

This statistic shows the favorite car manufacturers of that part of the German population, with a strong preference for the car manufacturer "BMW", in comparison to the total population. The largest deviations in the positive range are: Bmw, Michelin, Continental and in the negative range are: Opel, Citroen, Scheiben Doktor.

This bar chart visualizes, how a preference for the brand "BMW" correlates with an affinity for the displayed Automotive affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "BMW" brandfans to have an affinity for "Bmw" is increased by 146.97% .

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