Statistic regarding BMW brandfans: most popular cell phone providers and messenger services

AIlon has analyzed 8387 people from Germany who have a very high affinity to BMW and compared the mean values with a representative sample of the population.

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Communication | BMW

March 22, 2022

This statistic visualizes the preferred cell phone providers and messenger services of that part of the German population, with a high affinity for the car manufacturer "BMW", compared to the total population. Extremely pronounced is the positive relation to Telekom and Threema.

This bar chart visualizes, how a preference for the brand "BMW" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "BMW" brandfans to have an affinity for "Telekom" is increased by 87.8% .

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