Statistic regarding BMW brandfans: most popular economy magazines

AIlon has analyzed 8387 people from Germany who have a very high affinity to BMW and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Economy Magazine | BMW

March 22, 2022

This statistic shows the favored economy magazines of that part of the German population, with a strong preference for the car manufacturer "BMW", in comparison to the total population. The affinity for the magazines "Gründerszene" and "The Economist" is moderately increased, while it is considerably decreased for the the magazines "Wirtschaftswoche" and "Manager Magazin".

This bar chart visualizes, how a preference for the brand "BMW" correlates with an affinity for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "BMW" brandfans to have a preference for "Wirtschaftswoche" is decreased by 2.31% .

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