Statistic regarding BMW brandfans: most popular financial companies

AIlon has analyzed 8387 people from Germany who have a very high affinity to BMW and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Financial | BMW

March 22, 2022

This statistic visualizes the preferred financial companies of that part of the German population, with a strong preference for the car manufacturer "BMW", compared to the total population. Very noticeable is the increased value for Deutsche Bank, Visa, Ing, as well as the negative relation to Sparkasse, Aok, Dak.

This bar chart visualizes, how an affinity for the brand "BMW" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "BMW" brandfans to have a preference for "Deutsche Bank" is increased by 94.39% .

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