Statistic regarding BMW brandfans: favorite tech brands

AIlon has analyzed 8387 people from Germany who have a very high affinity to BMW and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Technology | BMW

March 22, 2022

This statistic visualizes the most popular tech brands of that part of the German population, with a strong preference for the car manufacturer "BMW", compared to the total population. The largest deviations in the positive range are: Fujitsu, Philips, Löwe and in the negative range are: Lg, Vonvon, Duracell.

This bar chart visualizes, how an affinity for the brand "BMW" correlates with a preference for the displayed Technology affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "BMW" brandfans to have an affinity for "Fujitsu" is increased by 80.68% .

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