Statistic regarding BMW brandfans: most popular family magazines

AIlon has analyzed 8387 people from Germany who have a very high affinity to BMW and compared the mean values with a representative sample of the population.

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Family Magazine | BMW

March 22, 2022

This statistic shows die favorite magazines for parents of that part of the German population, with a high affinity for the car manufacturer "BMW", compared to the total population. The affinity for the magazines "Super Illu" and "Baby und Familie" is strongly increased.

This bar chart visualizes, how a preference for the brand "BMW" correlates with an affinity for the displayed Family Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "BMW" brandfans to have a preference for "Super Illu" is increased by 2.19% .

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