Statistic regarding L’Oréal customers: most popular entertainment influencers

AIlon has analyzed 20842 people from Germany who have a very high affinity to L’Oréal and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | L’Oréal

March 24, 2022

This statistic shows the most popular entertainment influencers of that part of the German population, with a high affinity for the cosmetics brand "L’Oréal", in comparison to the total population. Especially pronounced is the positive relation to Daniela Katzenberger, Guido Maria Kretschmer, Ilka Bessin, as well as the negative relation to Marcel Scorpion, Dwayne Johnson, Tedros Teclebrhan.

This bar chart visualizes, how an affinity for the brand "L’Oréal" correlates with an affinity for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "L’Oréal" customers to have a preference for "Daniela Katzenberger" is increased by 2.98% .

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