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Automotive Influencer | L’Oréal
March 24, 2022
This statistic shows the most popular automotive influencers of that part of the German population, with a strong preference for the cosmetics brand "L’Oréal", compared to the total population.
Extremely pronounced is the increased value for Damen Knight and That Dude In Blue, as well as the decreased value for Matthias Malmedie and Supercar Blondie.
This bar chart visualizes, how a preference for the brand "L’Oréal" correlates with an affinity for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "L’Oréal" customers to have a preference for "Matthias Malmedie" is decreased by 1.12% .
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