Statistic regarding L’Oréal customers: favored values

AIlon has analyzed 20842 people from Germany who have a very high affinity to L’Oréal and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Values | L’Oréal

March 24, 2022

This statistic visualizes the favored values of that part of the German population, with a high affinity for the cosmetics brand "L’Oréal", compared to the total population. Very noticeable are the positive values for Astrology, Sustainability, Animal rights and the negative values for Minimalism, Christianity, Religion.

This bar chart visualizes, how an affinity for the brand "L’Oréal" correlates with a preference for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "L’Oréal" customers to have a preference for "Minimalism" is decreased by 20.56% .

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