This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Media channel affinities | L’Oréal
March 24, 2022
This statistic visualizes the favorite media channels of that part of the German population, with a high affinity for the cosmetics brand "L’Oréal", compared to the total population.
The largest deviations in the positive range are: Facebook, Pinterest, YouTube and in the negative range are: Newspaper, Magazine, Radio.
This bar chart visualizes, how an affinity for the brand "L’Oréal" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "L’Oréal" customers to have a preference for "Facebook" is increased by 22.32% .
You are free to share and adapt, you must give appropriate credit.
