Statistic regarding Porta Möbel customers: most popular entertainment influencers

AIlon has analyzed 1742 people from Germany who have a very high affinity to Porta Möbel and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Porta Möbel

March 23, 2022

This statistic shows the most popular entertainment influencers of that part of the German population, with a strong preference for the furniture retailer "Porta Möbel", in comparison to the total population. Very pronounced is the positive relation to Palina Rojinski, Joko Winterscheidt, Udo Bönstrup, as well as the negative correlation with Sascha Grammel, Marcel Scorpion, Bülent Ceylan.

This bar chart visualizes, how an affinity for the brand "Porta Möbel" correlates with a preference for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Porta Möbel" customers to have a preference for "Palina Rojinski" is increased by 2.14% .

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