Statistic regarding Porta Möbel customers: favorite fast fashion brands

AIlon has analyzed 1742 people from Germany who have a very high affinity to Porta Möbel and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Porta Möbel

March 23, 2022

This statistic shows the favored fashion brands of that part of the German population, with a strong preference for the furniture retailer "Porta Möbel", in comparison to the total population. Especially pronounced is the increased value for Görtz, Peek Und Cloppenburg, Marc O Polo, as well as the negative relation to Adler, Nkd, Deichmann.

This bar chart visualizes, how an affinity for the brand "Porta Möbel" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Porta Möbel" customers to have a preference for "Görtz" is increased by 73.41% .

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