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Automotive Influencer | Porta Möbel
March 23, 2022
This statistic visualizes the most popular automotive influencers of that part of the German population, with a strong preference for the furniture retailer "Porta Möbel", compared to the total population.
Very pronounced is the increased value for Tim Shmee and Matthias Malmedie, as well as the decreased value for Dumm Tüch and Supercar Blondie.
This bar chart visualizes, how a preference for the brand "Porta Möbel" correlates with an affinity for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Porta Möbel" customers to have an affinity for "Tim Shmee" is increased by 1.29% .
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